After an early career in Hospitality Management, Jarrod Sweetman started a business as an Icon Business Advisor, helping Small Business plan for growth. During this time he realised that most of his clients needed effective websites but couldn't find anyone that he could recommend with a good solution at a reasonable price. Then when he came across “Adobe Business Catalyst”, a website management system that provided all that was missing, he decided it was time to start a second business in Website Design. So in 2007, Smartyr Partners (T/A Smartyr Marketing & Print) was started.

After 3 years of running Smartyr Marketing & Print, Jarrod realised that just having a website was not enough; you needed to market it. Once again he found himself struggling to find a business that he was comfortable referring to his clients. The companies he approached used complex, technical jargon and offered expensive plans that were impossible to understand. So he began researching himself and spending more and more time helping his clients optimise their Web Marketing strategies. After considerable success with several clients, he decided it was time that Smartyr Marketing & Print evolved into Smartyr Marketing and he started offering a complete solution.

About Smartyr Marketing

In 2011 Probity Web Marketing (now Smartyr Marketing) moved to Mount Coolum on the Sunshine Coast, where we initially operated the business in a home office. However, as we grew and employed staff, a decision was made to set up offices in Coolum Beach. After 2 years in Coolum Beach we had outgrown our offices, so looked for larger premises and ended up in Mooloolaba. We are so thankful to be working in one of the best parts of the world and work with clients all over Australia.

In 2019, Adobe told us they were closing down Business Catalyst (our website platform) so we needed to look elsewhere. After reviewing the leading Website CMS's on the net, we decided that we could build a better version that allowed us to better implement the proven digital marketing strategies we have developed over the years. So we built our own content management system (CMS), called SmartyrDXP.

In 2026, we rebranded Probity Web Marketing to Smartyr Marketing. This was to reflect the change in our overall business focus, from essentially a Search Engine Optimisation business to one that focusses on all areas of marketing. From helping small business owners identify who their ideal market is and what their messaging should be, to generating the leads, to helping convert these leads into sales and promoting repeat and referral business.