Insights & Tips
Smartyr Marketing Blog
Insights, tips, and updates from Smartyr Marketing
Latest Articles
The Marketing Team Training Day - August 2026
At our marketing team training day this month we decided to go through our website content writing framework and see how we could improve it for the recent AI changes etc. The framework we have been using, has worked well for the last 5-8 years and whilst being fundamentally fine for current best practices, we thought we could make it even better.
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AI Mode Has Arrived in Australia: What It Is and Why It Matters
Google’s new AI Mode has officially launched in Australia, changing how users find information in search results. In this post, we explain what AI Mode is, how it’s shifting user behaviour, and how businesses can stay visible and trusted online.
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New Domains Coming to Australia
Did you know there are new domain names coming to Australia in 2022? auDA or .au Domain Administration Limited is the organisation responsible for administering the .au domains. auDA is introducing the .au domain in 2022 and it's nearly time to start registering for it to ensure you don't miss out.
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Google My Business Spam 2021
Google is continually improving how they deal with Spam in their Business Profiles. So if you have a map listing and you've spammed it, you may get caught. Find out what Google did in 2021 to clean up this area.
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Google Core Update: November 2024
Google announced on the 12th November that they had released their latest Google Algorithm core update. What do we know so far and should you be concerned. How to ensure you benefit from these updates.
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Google Search Core Update - March 2025
Google had another search algorithm update in March 2025. This is the first for 2025 and follows the update in December 2024. Find out what we know about it and the potential impacts on your SEO.
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New SmartyrProjects Module added to SmartyrDXP
Ever wanted to easily display your latest projects on your website? From a hot water install to a complete kitchen renovation. SmartyrProjects allow you to easily add a project with your phone from the job site. The Smartyr way to manage your website.
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Best Traffic Sources for your Website
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Social Media Platforms in Australia
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Where does your Website fit into your overall Marketing Strategy?
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