How do I get a Website for trades that converts?

There is no point in having a website for your trades business if it doesn't convert into webforms, phone calls and chats. Unfortunately, this is often the case. The problem is that you've either gone to a web design company that is all about how your site looks, or you got your nephew to build you something on one of the many DIY platforms out there. In both cases, they didn't consider the purpose of the website, which is to generate leads to help you grow your sales. Aside from what it cost you to get your website built (hopefully not much for the nephew), you've got the opportunity cost of having a website that isn't helping you grow your business.

For your website to convert, it needs to firstly, be structured for Google and AI, with inbuilt functionality that allows you to easily keep it up-to-date and relevant. Then the design needs to incorporate clear "call to actions" and be optimised for the user experience. At Smartyr Marketing, not only have we been doing website design for tradies since 2007, but we have been helping them with their search engine optimisation (SEO) as well. So we know what works and have even built our own website platform (SmartyrDXP) to incorporate the structure and functionality we have developed over these years.

Web Design for Tradies

At Smartyr Marketing, our first ever website design client was a tradie and we've been designing them for tradies ever since. That's nearly 20 years experience designing websites for trades. During that time, we have tested many different layouts and structures to see what works and what doesn't. And when we say "what works", we mean getting the website ranked in Google and AI and converting visitors to leads with webforms, phone calls and chat messages. We now have a proven website for tradies, called SmartyrWebsites (find out more here).

The SmartyrWebsite for Tradies

The SmartyrWebsite was built from the ground up with 2 key objectives; to have an optimised, proven structure for both Google and AI, and to be easy to keep up to date. Both of these are critical to having a website that converts.

Websites with an optimised, proven structure for Google and AI

The main reason for our success at getting our clients ranking in Google, and more recently in AI, was how we structured their websites. We use what is known as "topic clusters" to group relevant pages on your website together to make it easier for Google and AI to understand what your website is about and rank it accordingly. This structure is built into all our websites for trades.

If you'd like to know more about how we structure our websites, watch the video below where Jarrod explains how to build a successful website for tradies, or read our information article on this structure that we have called Fractal Design.

The Smartyr Website for Tradies

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Are you a tradie looking for a website? If you want a website to really gonna work well as a trade business, we believe at Smartyr Marketing that you really should have a really solid structure to that site. So over the years we've worked with tradies for probably 15 plus years now. Over those years we continually refining how we build our websites and how we structure our websites.

And we believe that that's a large part of the success we have is because of those, the way we built that website. So how do we structure a website? So let's talk about a plumber, for instance. A plumber, we know there's four key areas, four key services a plumber will offer. So there will be plumbing, there'll be hot water, there'll be drainage solutions, and there will be gas fitting. Now, we use drainage solutions. One of the mistakes that we see a lot of other plumbers do is they like to chase block drains. Block drains isn't particularly great keyword to chase because most people Googling block drains. Yes, there's lots of search volume out there, but most people chasing block drains are actually looking for how to unblock themselves and not looking for someone to actually come out and fix it. So the conversion rate is quite low. So we do drainage solutions. Yes, we're still chasing block drains, but that's not the key thing.

So we have those pillars and under those pillars we have information pages where we can flesh that's top of the funnel stuff where people are starting to look, you know, how do I fix my backyard, soggy backyard? How do I know my hot water system needs replacing?

Then we have area pages. Area pages are very important. Having an area search on the website. We've worked at many, many years ago when we first started putting search, just a general search box on our websites. When we started looking to see what people were actually searching for, we found that 70 % of the searches that people do on the website were actually suburbs. So they're actually finding that website and then trying to do a search to find out, well... I'll search for plumber sunshine coast, but do you actually service my suburbs? So they put it in the suburb or the postcard even to see. So that's why we've built our area pages and why we have an area search on every page. So the people can actually get on there, do a search for their suburb and see that you do. So we do that.

Electricians, we know that the key pillars there are going to be electrical data, if they do data cabling. Solar, if they're going to do solar. A big one now that we're sort of starting to build pillars for is EV charger installation because even though the search for that is growing and growing but it's also not as competitive at this stage because not many people are chasing it and obviously it's electricians that do that sort of work that's good work because it's good; good average sales and profit margins.

If you're a conditioning person, generally you would just do the one pillar of HVAC, but we have in the past, don't break them up into insulation repairs and servicing.

So if you're trying looking for a website, make sure you get one that's structured and built with how we know that it's gonna work. Come and see Smartyr Marketing.

Websites that are easy to keep up to date

I'm sure you've seen it (maybe even on your own website), a tradesmen website with a latest projects or gallery section showing projects and photos from years ago. In most cases, the only projects and photos showing are the ones that were added when the website first went live. What sort of message are you sending to a visitor on your website? Are you still in business, or has it been years since you did anything worth showing? We know what the reality is, it's just too hard to add a new project or photo or you need to go back to the website design company to get them added. This is where SmartyrDXP comes in; our website platform has inbuilt modules that make it easy for you to update the following:

Latest Projects
Photo, Video and Document Galleries
Offers and Deals
Team Members
Service Areas
Pages, Blogs and FAQs

With projects and galleries, we have even built a plugin that allows you to share with your team so they can easily upload projects and photos with their phone, from the job site.

Website that look great

Of course having an optimised website that is easy to keep up-to-date is important, but you still want it to look great. Our inhouse website design team have developed a range of professional-looking designs that have been optimised for user experience and conversions; allowing us to build your website within 2 weeks. Or you can choose to have your own custom website design with guidance from our expert team to ensure best-practice for user design and conversion.

What about content for your website?

If you have an existing website, we will import all the existing content from your website and put it into our proven structure to help it perform better. If you don't have an existing website, we have built an AI Writer that allows us to provide optimised content for your main services and service areas. Let us take the stress out of getting a new tradie website.

Websites for all Trades

We have worked with all the different trades, so know the best way to structure their websites. These include:

Plumber Websites
Electrician Websites
HVAC Websites
Stonemason Websites
Builder Websites
Renovation Websites
Glazier Websites
Flooring Websites
Security System Websites

Why use Smartyr Marketing for your Tradies Website Design?

Aside from our 20 years experience in building websites for trades that convert and help them grow their sales, some of the other benefits of a SmartyrWebsite are:

Latest Projects that can be easily uploaded on your phone from the job site
Don't just say what you can do, but show what you can do
Local Area Pages to show all the suburbs and towns you service
Includes a suburb search so visitors can easily see if you service their area
Google Reviews Widget to show your updated reviews throughout the website
Build trust and social proof to help convert more leads
Team Pages to show your key team members
Build trust and authority with up to date team member pages
Offers Module to show your latest deals and offers
Help convert more prople with relevant, current offers
Information Hub to show FAQs about your products and services
Help build authority and help you rank

These are included in all our websites for no additional charge.

How does this all help you?

It means that your website can be easily kept up-to-date by you and your team. This is critical with the growth of AI in search, and it has been shown that if a website hasn't been updated for over 6 months, the chance of it being shown by AI drops dramatically. Not to mention the impact a website showing old, innacurate information has on encouraging visitors to fill in a form or call you.

So don't be fooled by the cheap website design options out there; they may look okay, but if they don't help you convert leads, they are a waste of money and your time.

Get the Website trusted by Tradies since 2007

We've been trusted to build and maintain websites for Tradies for nearly 20 years. In fact, we have clients that have had their websites with us all that time and followed us as we moved to different platforms before developing our own. This shows that not only do we build great websites, but we support them every step of the way.

Here are a few of those websites:

How much for a tradies website design that converts?

The old saying "you get what you pay for", is very much relevant to websites. Sure, you can get a website built cheaply by a relative or a single web designer, but these end up costing you more in the long-run by not converting sales. Similarly, you can build your own website using a DIY platform, but aside from wasting your valuable time building it, you have the same issue with no conversions.

At the other end of the spectrum, you can also find large website design businesses that will charge you thousands for a set number of pages and functionaliity etc, that don't end up converting any better than the cheap ones. So don't get fooled.

Tier	Price Range	Best For	Build & Scope
Entry-Level	$500 – $2,500	Startups & simple web presence	Pre-built DIY template (1–5 pages)
SmartyrWebsite	$4,000 – $6,000	Growing businesses focused on leads & sales	Tailored CMS build (Unlimited pages, projects, galleries)
Enterprise	$8,000+	Established brands & high-volume platforms	100% bespoke code & custom architecture (20+ pages)

Get your tradie website from a digital marketing business

The best way to get a website that generates sales, is with a digital marketing business like Smartyr Marketing. Not only do we have a team of developers to build your website (like a web design business), but we also have a team of marketers that have been optimising websites to maximise sales for years. So we know what works.

So how much I hear you ask?

Our standard SmartyrWebsite package is $4000 plus GST. This includes all the functionality that makes them easy to use, but as many pages as you need* and a proven structure that converts. Better still, you can pay it off over 6 or 12 months if cashflow is tight.

If you want to have a custom design, we can do this for $6000 plus GST.

Find out more about our plans

Don't just take our word for it

We aim for long term relationships, which is why on average our clients have been with us for over 7 years. Why not read some of their reviews.

Want a full marketing strategy?

We not only build Tradie Websites, but we can also help you with:

Digital Marketing for Tradies
SEO for Tradies
Ads Management for Tradies
Social Media for Tradies
Email Marketing for Tradies

Next Steps?

Why not book a Free Strategy Session so we can find out more about your business and your needs and show you how we can provide the best website solution. Or if you're not quite ready to commit, why not join our Free Smartyr Small Business Community to read our free resources and keep up to date with what's happening in the world of small business marketing.

Website Design for Tradies

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