The 3 Stages of Business Growth: Beyond Just Leads

1:49
Summary

Building a successful business comes down to three key stages. In this short video, we break down the path from finding a customer to keeping them for life:

Stage 1: Lead Generation. Knowing exactly who your market is, what to say to them, and which channels to use to reach them.

Stage 2: Lead Management. How you nurture those leads and maximize your conversions to turn a prospect into a sale.

Stage 3: The "Wow" Factor. What you do after the sale to impress your customers and how you stay in touch to keep the relationship going.

See how these three stages help you find, win, and keep more customers.

Transcript

0:00 What are the three stages of sales and marketing? So, lots of small business owners focus a lot on generating leads. So, it's all about, you know, I need a marketing company, I need to do SEO, I need to do social, I need AdWords, all this sort of stuff to generate leads.

0:12 But there's actually a little bit more to it than than just worrying about leads. So, when you look at your business, you really need to break down into three areas.

0:17 What are the three three stages? The three stages are generating leads. So, to generate leads, you need to be looking at who your market is, what what sort of message you should be getting out to them, and then what channels you should be getting to generate those leads.

0:26 Stage two is what do you actually do with those leads? So capturing those leads. So that's how do you what do you do with the lead to manage that lead?

0:33 How do you nurture that lead to make sure you get the sale and how do you maximize your conversions but not only maximize your conversions but also maximize the average sale?

0:39 You know can things like finance to make it easy for people to to buy from you and maybe bundling and stuff. How can you, you know, take a normal sale and maybe make it a little bit bigger, add some add-ons and whatnot.

0:50 So that's stage two. Stage three is one that's probably forgotten the most. Stage three is actually what do you do once you've got the sale?

0:56 So how do you deliver the service to well people because you want to really make a a difference to them so they start talking about you.

1:02 So if you're a plumber you know there's lots of things that plumbers all do the same. What can you do differently so that when people already remember you go wow they were really a great plumber.

1:10 So how do you w them then how do you get referral business from them? So how do you you ask them to refer you?

1:17 How do you get reviews from them? And most importantly how do you get repeat business? You know do you just get a sale and then and never speak to that client again or do you keep in touch with them?

1:25 so that you know when they're ready to use a plumber again, you're there. So, if you're serious about your business, don't just look at, you know, generating leads.

1:34 Look at the the three different stages. How do you get the leads? What do you do the leads to maximize conversions? And then what do you do once you've actually got the sale to make sure that those people, you know, be essentially become raving fans, use you again, but tell everyone else about you. So that's uh the smarter way to run a business

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