The SOCs Secret: Stop Selling, Start Sharing

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Summary

Are you only posting on social media when you have something to sell? If so, you’re missing the biggest opportunity to connect with your audience.

In this video, we break down SOCs (Social Organic Content)—a strategy inspired by Gary Vee that focuses on building trust before asking for a sale. Instead of guessing what your customers want, SOCs allow you to test content, gather real data, and see what actually resonates with your market.

In this video, we explore the 3 Pillars of SOCs:

  • Informational: Sharing news and updates that impact your industry.
  • Educational: Going in-depth on how things work to provide real value.
  • Entertainment: Showing the human side of your business and projects.

The goal? Stop deciding for your clients and start listening to them. Watch to learn how to build a content feedback loop that sets the stage for your next big offer.

Transcript

0:00 What's social organic content or what's not what we refer to as socks? Social organic content is a term that that uh we have actually adapted from Gary Vee.

0:08 He calls it strategic organic content. We refer social organic content. Social organic content is is essentially content that you put out there on your social media platforms.

0:15 So all your posts that you put out there, it's not about trying to get a sale. So it's not put an offer on that in there.

0:20 It's just general content to get out there. So the way to look at the different types of social content you could look at is informational.

0:27 So things like um you know a new law that's coming in that that may impact people educational so going a little bit more in depth about how that could affect them and entertainment stuff like that and maybe just stuff about your business a couple of projects that sort of stuff.

0:41 So the purpose of social organic content is essentially to get a lot of content out there on your social media channels and then keep reviewing them and seeing which one works.

0:49 So rather than you trying to decide what you think your perfect client likes to see, um getting plenty of content out there and just seeing what sort of reaction you get, engagement you get from that.

0:58 And then once you know that, you can then turn that into what we call strategic offer post. So we'll talk about that another video.

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