Putting Your SOCs to Work: The Strategic Offer

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Summary

In this video, we explain the second half of our Smarter Social Framework: the Strategic Offer Post. Instead of guessing what your customers want, we use your SOCs (Social Organic Content) to see what truly resonates with your audience.

Once we find the winning content, we attach a targeted offer to it.

In this video, you’ll learn:

  • Why it’s "Strategic": How to use real engagement data to build your offers.
  • The Smarter Social Method: Transitioning from organic content to sales posts.
  • When to Boost: How to identify which posts are worth your ad spend to maximize ROI.
  • Stop shouting into the void with random offers. Learn how to create strategic posts that your audience has already proven they want to see.

Transcript

0:00 What's the strategic offer post? A strategic offer post is a post on social media that has an offer attached to it. So, it's why is it strategic?

0:06 It's strategic because we don't just come up with an offer and think what we think people would want. We do lots of what we call uh social organic content, which is another video talking about that.

0:15 We do lots of different socks. We see what one works, what engagement there is, what people are liking, and then we take that and we attach an offer to it.

0:22 So we rather than just us trying to decide what we think is an offer that will get people to happen the other post we work out which posts are actually working and then we put an offer to it and then we put it out there and if it works really well then we can even boost it. So that's a strategic offer post and that's an important part of the smarter social framework.

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