SmartyrDashboard

What is a Business Dashboard?

A Business Dashboard (or Business Intelligence Dashboard) is a visual dashboard that shows the critical numbers of your business in real-time. It allows you to see the numbers in your business that are critical to its' succes or failure on a daily basis, without having to go looking. Unlike reports, they pull from different data sources/platforms, so you can combine data to have more relevant critical numbers. They can also be shared with your team members that have a direct impact on them. 

By seeing these numbers, alongside their targets, on a daily basis, you can be proactive and make changes as soon as you see a variation. So if you are serious about growing your business, you should be serious about getting a Business Dashboard.

Read more on What is a Business Dashboard and why is it important?
Find out What are Critical Numbers?

The Smartyr Business Intelligence Dashboard

The SmartyrDashboard can be integrated with the different platforms in your business. If the platform has an API, we can pull the data into your SmartyrDashboard. Once we have the data, we can create the critical numbers that are important to your business and put these onto relevant dashboards for the different areas of yur business.

Why the SmartyrDashboard is the best BI Dashboard for you

At Smartyr Marketing, we have been tracking critical numbers for our digital marketing plans from the very beginning. Aside from a range of numbers like website visitors, ad clicks, impressions etc, we have tracked these 2 main numbers:

• Number of Conversions (webforms and phone calls) by Channel
• Cost per Conversion by Channel

However, from the very beginning, we have thought how powerful it would be, to pull the data from our clients' management platforms so we could track the actual sales generated by each marketing channel so it could be compared against the cost. One of the metrics we wanted to track was ROAS, or the Return on Advertising Spend. In other words, for every dollar you spend on SEO, Google Ads etc, how many sales do they generate. As we started looking at how we could achieve this, we thought, why stop their?

A Business Dashboard for all areas of your business

If we can pull a data source from your job management platform to help us calculate the return on your marketing, then we can also use it to track your job profitability, direct wages%, cost of sales, receivable days etc to help you manage the other areas of your business. As the SmartyrDashboard is fully customisable, we can pull the data from the platforms you have, create the dashboards you want and add the critical numbers you want tracked.

A great looking, functional Business Intelligence Dashboard

When we started building the SmartyrDashboard, we had a good look around at what was already out there and weren't impressed with how they looked. Many of them had confusing interfaces with a mix graphs, tables, and other widgets so you really had to concentrate to get the information you wanted. So we designed a widget that simply shows your critical number with a guage showing it against 2 targets; break-even and your goal, or your goal and your BHAG - your choice. We also included a comparison against the previous period and the previous year. Finally, we included a link that allows you to see the underlying table that generated the number, in case you need to go digging.

An online Business Dashboard

The SmartyrDashboard has been built online to make it easier to view wherever you are. But don't worry, your data is secured and you need a login to view your SmartyrDashboard.

An integrated Business Intelligence Dashboard

If the platforms you use in your business have an API, we can connect and get the data. Some of the platforms we have already integrated with are:

• AroFlo
• ServiceM8
• Google Analytics
• Google Ads
• Google Search Console
• Wildjar Call Tracking

But don't worry if your platform isn't there, we can always set up the integration.

A Business Dashboard with good data

You've heard the old saying "garbage in, garbage out"? This is a common problem with business dashboards. There is no point having a BI dashboard if the data it is using isn't accurate. For example, we found when we looked at the marketing data, that often our clients don't have enquiries going into their job management platform tagged with the correct attribution, if at all. So not only do we set up the SmartyrDashboard for you, but we will also work with you to ensure the data going in is accurate.

So if you want to get serious about growing your business and want a business dashboard that will make this easier, look no further. The SmartyrDashboard is the business intelligence dashboard for you.

How much for a Business Intelligence Dashboard?

Like everything, there are different levels to business dashboards. Below is a table showing the costs for the different levels.

Where does the SmartyrDashboard fit in?

The SmartyrDashboard fits across the entry-level and mid-tier levels. Our dashboards are custom, showing the data you need and we can set up the integrations you need. The actual price of the SmartyrDashboard is:

SmartyrDashboard Implementation and Development Costs (ex GST)

• Standard dashboard with guage widgets and core integrations - $1500
• Non-Core Integrations (platform Integrations we haven't already set up)
  • Standard integration - $3000
  • Complex integration - $8000
• Non-Core Widgets (not guage widgets)
  • Standard widget - $500
  • Complex widget - $1400

SmartyrDashboard Hosting (ex GST)

• Dashboard with core integrations - $250/month
• Non-Core Integrations Maintenance - $50/month

If you want to know the exact cost to get a SmartyrDashboard business intelligence dashboard for your business, why not book a book a Free SmartyrDashboard Scoping Session.