The Smartyr way to Grow Sales

Marketing is more than just generating leads by running advertising campaigns on Google Ads or Facebook/Meta Ads; or maybe search engine optimisation or social media management. If you really want to maximise your sales and grow your business, you need to look at the complete picture. The Smartyr Marketing Framework does exactly that and breaks small business marketing down into 3 key areas:

Before the Sale: Getting the Leads
Getting the Sale: Maximising your Sales
Service Delivery: Retention, Referrals and Reputation

1. GET LEADS

In this stage, we look at 4 key areas:

1.1 Who is your Ideal Client? What is your Target Market?

Start by clearly defining who your target market is. This is broken down into the following 3 levels:

Ideal Client Profile (ICP)
Cohorts
Buyer Personas

1.2 What is your Marketing Message for your Ideal Client?

Now you know who you are marketing to, decide on what your message will be to best reach them. Consider:

Primary Pain Points
Desired Outcomes
Value Proposition
Key Messaging Points
Purchase Triggers
Proof Points
Possible Objections
Tone and Style
Call to Action

1.3 What is your SMARTYR Goal?

Set broad Smartyr goals that we will work with the client to achieve. These should be around growth (eg. Sales etc) and will be the result of implementing a great marketing strategy.

S - Specific
M - Measurable
A - Achievable
R - Relevant
T - Time-Bound
Y - Yield Achieved
R - Review, Refine & Re-Adjust

1.4 What Marketing Channels should you use?

Now we have our target markets and messaging, we can decide which marketing channels will work best. Furthermore, the SMARTYR Goal will guide us on how many channels will be needed.

Search Engine (Everywhere) Optimisation
Social Media Management
Paid Ads (Search and Social)
Email Marketing
Content Marketing

2. MAXIMISE YOUR SALES

2.1 Capture Leads

How are you capturing the leads and managing them through the sales process so they don’t get lost.

Communication Inbox
Customer Relationship Management
Quoting Platform

2.2 Nurture Prospects

Capturing the lead isn’t enough, you now need to nurture the qualified leads (Prospects) to encourage them to convert into a sale.

Pipeline for each key product/service category
Nurture Messages
Change of Status Messages

2.3 Convert the Sale

Now we’re ready to convert the lead into a sale. Things to consider:

Ease of becoming a customer
Maximise average sale size
Next Steps

3. RETENTION, REFERRALS AND REPUTATION

3.1 Service Delivery

How do you add WOW to your product or service? What are the customer's expectations, and how can you exceed it?

Onboarding and Touchpoints
Personalisation
The Unexpected
Sensory or Emotional Impact
Storytelling or Brand Personality
Going Beyond

3.2 Reviews

Ask your customers for a review. Social proof is critical for sales conversions. How are you maximising your reviews?

Automatic Review Requests
Review Replies
Share/Publish Reviews

3.3 Repeat

The easiest lead to convert is one that has used your products or services before and had a great experience. How do you get your existing customers to use your products or services more often?

Regular Newsletters
Special Offers
Loyalty Programs
After-Sales Follow-Ups
New Product Offerings

3.4 Referral

If a repeat customer is the easiest lead to convert, then a referred lead is the second easiest. How do you encourage your customers to refer you?

Ask for Referrals
Offer an Incentive
Make it easy to Refer
Thank Referrers

Your Partner to help Grow your Business

So if you're serious about growing your business, and you want a partner to help you grow it holistically and not just run a few ads, look no further. At Smartyr Marketing, our mission is to help small business owners grow their business consistently, with the minimum amount of stress. We won't just get you some leads, we'll partner with you in building a marketing strategy for your business that will consistently maximise your sales. Book a FREE Strategy Session to find out how we can help you.

Smartyr Marketing Framework Service Areas

Areas We Cover