What is Brand Authority — and why does it matter in 2026?

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Summary

Brand authority is now one of the biggest signals Google uses to decide which businesses to trust and rank.

In this short video, we break down exactly what brand authority is, how it impacts SEO, and the simple steps you can take to increase your business credibility online. Perfect for small businesses, Tradies, service businesses, and anyone wanting to improve their online presence.

Transcript

0:00 What's brand authority? Brand authority is a term you may have come across and it's become more and more important particularly with [music] the growth in AI in both chat agents and SEO.

0:06 Brand authority is how well your brand or your business is recognized on the internet. [music] So it's a little bit more than just whether people recognize your name but the credibility and the trustworthiness around [music] your brand.

0:20 So how do you build your brand authority? The simple things are things like online citations. So [music] having your name listed across the internet on various uh different platforms so that people know that it's a [music] legitimate business not just the website and nothing else.

0:32 Obviously reviews is a really big one having really good reviews. U being listed on other sites that reputable sites [music] that might be there.

0:41 How often your brand is is mentioned and probably the big one is is social media. Social media is one of the big ones now because that's where people communicate conversations that will happen.

0:51 So, you know, really building your brand, not just on [music] the typical Facebook, but across all the social media. So, that's brand authority. Uh, very, very important. Something that if you're serious about or any marketing online this day and age, you should seriously be looking at your brand authority. What's brand

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