Conversions Explained: From Clicks to Customers

1:00
Summary

Jarrod delves into the concept of conversions in marketing and sales.

This video explains how conversions are crucial for generating leads and transforming them into customers. We also touch on the role of Google Analytics in measuring website activity and how it relates to conversions, now referred to as key events.

Join us to understand the importance of conversion rates and how they impact business success!

Transcript

0:00 [Music] What are conversions? Conversion is something that we use quite a bit in marketing and sales. Conversion in the general sense is getting someone to achieve some sort of goal that you've set.

0:14 In a marketing term, it's getting someone close to becoming a customer. So, it's generating lead. How much traffic to a website can we convert into web forms, phone calls, chat messages.

0:25 So, that's important. In sales, the conversion would be what do we do? How do we take that lead? and how do we convert that lead into customers?

0:30 What's that conversion rate converting between leads and customers? In a marketing sense, we talk about conversions and leads. You will also come across the term key events.

0:38 Google Analytics, which is the main platform that we all use to measure what's happening on a website, uh they recently rename conversions to key events.

0:48 But at the end of the day, they're all the same thing. It's how many leads are converting from the traffic that we drive to a website. If that all makes sense. [Music]

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