Is Your Small Business Website Hard to Keep Up to Date?
Have a look at any small business websites that have been online for several years and I bet that most of them haven't been touched since they were first published. How often do you see a "Recent Projects" page or a "Gallery" page and the last project or photo was years ago. Or maybe you've listed services or offers that you don't even do anymore. What does this do for your credibility? You went to all trouble to get your website built so you could show off your work to build trust, and display offers to help generate sales; but it was too difficult to keep up to date so now you just look dodgy. This is why you need a SmartyrWebsite.
The Website That's Easy to Keep Up to Date
The SmartyrWebsite is built on our own "Digital Experience Platform" (DXP) called SmartyrDXP. As we have built and improved this platform, one of our two main priorities has been to make it as easy as possible for our clients to use their websites and keep them up to date; the other was to optimise it for SEO and GEO, but more on that later. So not only do we give you a great looking website, but you can easily update the following sections:
Latest Projects
Add projects on your phone from the job site. You no longer have an excuse to only have projects from years ago.
With the SmartyrDXP you can easily give members of your team access to SmartyrProjects and they can download an app onto their phone. When they are on the job site, they can easily create a new project on their phone and take photos (or video). They can go in and out of the project as long as they want (great for multi day or week jobs) to ensure they capture the entire process. Once they have completed the job, they simply choose the service and suburb related to the job, type a blurb on what the problem was and what they did and hit "Publish". You can even have your office staff finish off the project from their computers or do the whole thing (if you are already capturing all this on your job management platform).
Photo, Video and Document Galleries
Add new photos, videos or PDFs, delete old ones and sort the order they display.
With our SmartyrGallery module you can easily save it as an app on your phone and then take photos and videos on the fly to add to the gallery on your website. You can then simply drag and drop to sort the order you want them shown and delete the ones that you no longer want showing. Upload PDF's of manuals or how-tos to their own gallery.
Offers and Deals
Convert more of your visitors by showing your current deals and offers.
There is nothing more embarrasing with the potential to put you in a financial and/or legal predicament, than outdated offers. The SmartyrOffers module not only lets you easily add or delete offers by simply filling in some fields, but you can also set an expiry date so they disappear off the website as soon as they expire.
Pages, Blogs and FAQs
Show what you do and how much you know.
If you really want to manage your website and keep your services up to date, whilst helping your SEO with knowledge articles (Blogs and FAQs), then we've got your back. The SmartyrDXP is easy to edit existing pages etc or create new ones and add to relevant menus. In fact, with blogs and FAQ's, we've built it so they automatically will show where they are meant to, as soon as you publish them.
Team Members
No more showing team members that haven't worked with you for years.
The Smartyr DXP has a team member module that allows you to easily create, edit and delete team member profiles as needed.
Videos
Want to show off your YouTube videos on your website?
You simply paste the YouTube video link, fill in some fields and hit publish. The videos will show automatically on related pages as well as the video gallery.
Service Areas
Did we mention service areas? Show visitors exactly what suburbs you service.
You can easily delete or add suburbs as you change your service areas. Then visitors on your site can use the suburb search to see exactly what suburbs you service. Not to mention help Google and AI know what areas you service.
Newsletters
Stay in touch with your existing customers to increase repeat business and referrals.
Whilst not necessarily part of a website, the SmartyrWebsite does have a plugin that allows you to easily send a newsletter to your existing client database. It's as easy as choosing from the projects, offers, blogs and FAQs you already have on your website, write an introduction and hit send. You can do a newsletter in 5-10 minutes.
So what could be easier than the SmartyrWebsite to have a professional website that's easy for you to keep up to date. No need to call your website design company for every change or just accept it is out of date.
But is it Optimised for SEO or GEO?
The short answer is YES. Let's cover the 3 main areas that make the SmartyrWebsite the best optimised websites around for search and AI.
Schema and Meta Data
The SmartyrWebsite has the same fields and functionality as all the main website platforms out there, like WordPress (Yoast etc), Webflow, Weebly, Wix and more. All pages have Meta-Data and we incorporate the appropriate Schema for your industry etc. Whilst this doesn't make us better, it does put us on par with our competitors; but this is just the foundations.
Fractal Design
Over the years we have developed how we structure our websites to optimise for search. This structure has been continually proven and is a big reason we have had such great success with our SEO clients. But we don't rest on our laurels and in 2026 we developed what we call "Fractal Design". This is the way we structure our websites now with interlinking between service pages, projects, FAQs, videos, team members, service areas, and offers & deals. If you'd like to know more, our information page on Fractal Design goes into more detail on how this works.
Fresh and Up to Date Content
With the growth in AI for both search and generative engines, it has become increasingly important to have fresh content. Many studies have shown that once content gets older than 6-12 months, the amout of times it will be cited drops dramatically. Similarly, it is also important to have new content and that the content that you have is up to date. So as we have already discussed, the SmartyrWebsite has been built from the ground up to make it easy for you to add content and keep it up to date.
Why Should You Choose a SmartyrWebsite to Grow Your Business?
There are many reasons you should choose a SmartyrWebsite for your business, but we believe it boils down to 2 main reasons:
- It's easy to keep it up to date and current
- It's been optimised for SEO and GEO
Sure, you also get a great looking, professional website with plenty of call-to-actions to maximise conversions, but you can also get that with other websites. What you don't get, is a site as easy to work with that has been optimised as fully as ours.
So if you're serious about growing your business, get in touch.
