We decided to use the term Fractal Design to describe the structure of our websites, as like a snowflake or fern (Natural Fractal), our websites have repeating links across all pages in a section as well as a similar linking pattern in other sections. In other words, all service pages link to related projects, FAQs, offers, videos, team members and service areas with the same repeating pattern. Likewise, our project pages link to related service pages and team members etc; FAQs link to related service pages, team members, videos etc and so on. This structure helps AI and Search crawlers to better understand the website topics, whilst creating unique, non-commodity content showing experience, expertise, authourity and trustworthiness (EEAT).
Website Design for SEO and GEO
When Search Engines (eg. Google, Bing etc) or AI Platforms (eg. ChatGPT, Gemini, Claude etc) crawl a website, they first try to understand what the website is all about and then whether the content is worth referencing.